SPREAD – Sustainable Lifestyles 2050

In the SPREAD – Sustainable Lifestyles 2050 project Demos Helsinki together with eight European research institutes outlined the most important drivers for change in sustainable lifestyles up until 2050.

European Commission –funded project develops an understanding of the diversity of sustainable lifestyles and the central drivers of change. In SPREAD Demos Helsinki created future scenarios of sustainable lifestyles that open up four distinct future paths for the realisation of sustainable lifestyles from today till 2050. The scenarios illustrate how sustainable lifestyles increase in scale from promising local experiments into motors of societal change.

The nudge in mapping out these scenarios was provided by a specialist group of 50 people, including designers, futures researchers, startup entrepreneurs, and sustainable business professionals from around Europe. 60 people from all over Europe enriched and used their perspective and values to evaluate the scenario material in the iFuture workshops designed by Demos Helsinki.

Our partners in the SPREAD – Sustainable Lifestyles 2050 project were CSCP (Germany), ECN (Netherlands), Ahsoka (France), Anped (Belgium), Ecoinstitut (Spain), Lund University (Sweden), Politecnico di Milano (Italy), Regional Environmental Center (Hungary) and EuroHealthNetwork. SPREAD ran during 2011 and 2012.

Read more about the project at www.sustainable-lifestyles.eu