Topic
Economy
Commentary
Imagining futures where society has successfully undergone a sustainability transformation helps us envision a world in which today’s major negative trends have been brought under control. But what kind of positive futures have been proposed in recent years? At the request of the Finnish Expert Panel for Sustainable Development, Demos Helsinki conducted a literature review and drafted three preliminary visions of such futures.
Two key lessons from our work in the Mayors for Economic Growth project, in collaboration with UNDP Europe and Central Asia: 1) Innovation needs to occur at multiple levels and 2) If we’re to be effective, we must remain humble.
For decades, GDP has stood unchallenged as the primary measure of economic success. As calls to move beyond GDP grow, two approaches have risen to prominence: supplementing it with broader measures, or abandoning it altogether to redefine economic success. What is the best path forward in the debate on GDP?
What if solving the mental health crisis requires transforming the economy itself? Here, we challenge the conventional focus on individual treatments and call for a systemic shift towards addressing the socioeconomic drivers behind mental health issues.
The wellbeing economy offers a new framework for governance, with wellbeing as the core objective for policy. Despite its potential, governments struggle to integrate wellbeing into governance effectively. Demos Helsinki’s work identifies key principles – participation, evidence, measurement, and long-term investments – to bridge the gap between purpose and practice, shaping a governance framework that places human and planetary wellbeing at the heart of economic strategy.
Publications
Compared to large companies, substantially less attention has been paid to mid-size companies as forerunners of strategic sustainability practices. However, there are various reasons to assume that the best examples of strategic sustainability might be found amongst mid-size companies.
Imagining how life would look like in a sustainable world where ‘one planet living’ has been attained might be difficult. That’s why we created four potential future scenarios to describe what sustainable lifestyles in Europe might look like in 2050 and to identify the pathways towards reaching it. Our scenarios are not predictions or forecasts but instead seek to
explore the most extreme yet sustainable possibilities, in order to help e.g. policy makers and designers think of the currently “unthinkable”.
In recent years, we have witnessed the emergence of more sustainable products, services, and experimental bottom-up initiatives. They have signaled new hope that more sustainable ways of living are achievable for all, while celebrating diversity, in post-industrial societies.
Despite these developments, existing promising sustainable living practices are not enough as they remain dwarfed by the unsustainable impacts of the average European’s current lifestyles.
Projects
Even though economic instruments for sustainability purposes have long been implemented in the national policies across the Nordics, their effectiveness remains understudied. This project evaluates the effectiveness of environmental taxes and charges in shifting behaviours of consumers and producers towards a more sustainable direction in the Nordic countries.
Despite being an established indicator of economic growth, GDP is debated to overlook the true essence of citizens’ quality of life and overall wellbeing. This project aims to improve knowledge on indicators beyond GDP, alternative and more sustainable policy options, and scenarios for a sustainable future.
As technological breakthroughs can play a critical role in addressing societal challenges, research & innovation (R&I) policy needs to shift the focus from merely appreciating the inherent value of technology development to exploring how they can be harnessed for achieving key societal goals. This project aims to produce a knowledge base to ensure Finland’s R&I policy is strategically impactful while remaining supportive of emerging technologies.
People
Aline Amorim Bolis
Aline is a city lover, inspired by the cultural energy, diversity, and creativity that flourish when people share space and ideas. She’s driven by the question of how cities can become a stage for social change and wellbeing. Her focus is on how to promote sustainable urban development that will…
Ella Välimäki
Ella is an Expert at Demos Helsinki, working at the intersection of society, technology, and the wellbeing economy. She focuses on how engagement and interaction can serve as tools for societal transformation. With a background in international relations and EU politics, Ella is driven by a desire to support a…
Sahib Singh
Sahib spends his time at Demos Helsinki’s preoccupied by just democratic futures and global governance. At the moment he won’t stop nattering about the need to think systemically and critically about democratic innovations, the political economy of global governance institutions and modes of effective alliance building. At his best, Sahib’s…
Theo Cox
Theo is an expert in heterodox economics and political economy. He is particularly interested in how our economic systems interact with (and accelerate) the climate and nature crisis, and the political-economic risks from environmental breakdown in a post-1.5-degree world. Prior to joining Demos Helsinki, Theo worked as a researcher and…
Anna Björk
Anna is a political scientist whose academic love affairs include research on political concepts, societal impacts of emerging technologies, and temporality. Her current and upcoming research analyses societal transformations from the perspectives of the EU digital policy, contemporary social contracts, and inclusivity. Alongside doing research, Anna is also working closely…
Otso Sillanaukee
Otso aims to ensure that Demos Helsinki is focusing on the right questions related to people and organisations’ agency in building a fair, sustainable, and joyful next era. His accountabilities include identifying impact opportunities, ensuring projects run smoothly towards their goals, and supporting the team’s wellbeing and motivation to tackle…
Julia Jousilahti
Julia is a social scientist working in Demos Helsinki’s Emancipatory Economy team. As the economy is a man-made system and not a force of nature, Julia is convinced we can build a better economic system – one that admits the fundamental interconnectedness with nature and guarantees the basic assets of…
Johannes Nuutinen
Leading societal transformations is no easy task that we have chosen here at Demos Helsinki. It requires constant strategic planning and new initiatives. Luckily, Johannes brings clarity to all the ambiguity surrounding half-drawn visions of impact. This means finding the relevant concrete steps to implement new forms of collaboration or…
Oona Frilander
Oona Frilander (M.Econ.) is a senior consultant at Demos Helsinki. She works to understand long-term societal change and rapid transformation of private, public and third sector organizations’ operational environments. Her expertise lies in strategic foresight and cross-sectoral partnerships for solving societal challenges. Oona is also is a lecturer through the…
Roope Mokka
Roope is all about the future. For many the future seems scary, but where some see problems Roope sees solutions. He has an exceptional mindset to see the pathway for societal transformation. He gathers impactful alliances through various fields to work together with a shared goal. Whether it is learning…
Juha Leppänen
Juha Leppänen serves as Chair of the Board at Demos Helsinki. With a mission to build a fair, sustainable and joyful next era, Juha helps national and local governments, businesses and NGOs to anticipate and lead key transformations of our century. Advising actors from private corporations like Nokia to NGOs…
Themes
Transforming our economies to address this reality is hard work—but it’s work we can do together.
Doomed to grow or ready to transform?
December 3, 2025
Economic growth used to be a cause that had effects, and the desired and expected effects were a matter of political and public debate until the 1990s recession. The meanings and expectations towards growth changed over time, and the idea of economic growth evolved within the debates and the very varied perspectives to growth. Our report “Doomed to Grow” calls for acknowledging growth’s historical recent origins and past pluralism in how economic growth has been discussed.