Demos Helsinki wrote up the final report for the Finnish Country Brand Delegation. The report centered around functionality, nature, and education. Demos Helsinki sifted through the material produced by the Country Brand Delegation, and held tree internal seminars with the delegation representatives.
Each theme was addressed through Finland’s national strengths, global megatrends, and the related tasks faced by Finland and the Finns. The report was published in October 2010, and gained praise both for its outlook and for its content.