The Change and Changers of Climate Attitudes


Demos Helsinki was asked to study the changes in citizen attitudes towards climate change and assess different instruments in changing them. The work was done for the future report of the Prime Minister’s Office on climate and energy policy. The study was based on compiling the existing data on climate attitudes available as well as researching value and behaviour change in historically similar issues, especially in national health. The report included an evaluation of the effectiveness of different communication strategies and provided policy recommendation.