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From Global Champions to Local Loops: Sustainable Lifestyles in Europe 2050

Imagining how life would look like in a sustainable world where ‘one planet living’ has been attained might be difficult. That’s why we created four potential future scenarios to describe what sustainable lifestyles in Europe might look like in 2050 and to identify the pathways towards reaching it. Our scenarios are not predictions or forecasts but instead seek to
explore the most extreme yet sustainable possibilities, in order to help e.g. policy makers and designers think of the currently “unthinkable”.


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From Local Loops to Global Champions: Scenarios for Sustainable Lifestyles 2050

In recent years, we have witnessed the emergence of more sustainable products, services, and experimental bottom-up initiatives. They have signaled new hope that more sustainable ways of living are achievable for all, while celebrating diversity, in post-industrial societies.
Despite these developments, existing promising sustainable living practices are not enough as they remain dwarfed by the unsustainable impacts of the average European’s current lifestyles.


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iFuture – The diversity of sustainable lifestyles

It is a common misconception that material scarcity – be it climate change or the peak production of natural resources from oil to phosphor – would lead into a similar linear development in our lives that the increased wealth and expansion of the middle classes did, except with a downward trajectory. This paper presents an alternative view; a view that takes a look at the actual material footprints of people from several European countries and the lives behind the footprints.


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Well-being of the Metropolis

The greatest opportunity for success in metropolitan regions lies in their
ability to realise the potential of their inhabitants. But how can we
create regional vitality without eroding the foundations of tomorrow’s success?


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Politics of Happiness – A Manifesto

The Politics of Happiness – A Manifesto is based on a collaborative effort with WWF Finland and Demos Helsinki, and it presents a positive message. Who would not want to ensure the happiness of people and the wellbeing of the Planet?


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Gatekeepers changing consumers’ behaviour in energy consumption

Authors: Tuuli Kaskinen, Outi Kuittinen, Aleksi Neuvonen, Roope Mokka  When analysing energy-relevant decisions, we have noticed that there are once-in-a-lifetime decisions (e.g. choosing the family home) that set the energy consumption, at a relatively fixed level, for years to come. When examining energy decisions further, the prime importance of gatekeepers…


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