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Low2No – Green markets must be created by you

We need more than sustainable versions of everyday products. We need new products and services based on behaviour change. Most companies are dismally bad at creating successful sustainable consumption. Today’s eco-attempts remain above all clumsy and expensive eco-versions of mainstream products. However real success lies in changing consumer behavior and…


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Consider it solved! How Finland will solve the world’s most wicked problems

Branding nations is about building on their unique collective strengths. From this guideline we created a country brand for Finland. This report belongs to a new era for country branding. Rather than looking at what a nation’s differentiation as a brand is we looked at how a brand can bring together…


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Gatekeepers changing consumers’ behaviour in energy consumption

When analysing energy-relevant decisions, we have noticed that there are once-in-a-lifetime decisions (e.g. choosing the family home) that set the energy consumption, at a relatively fixed level, for years to come. When examining energy decisions further, the prime importance of gatekeepers emerges: they are professional and peer opinion  leaders as…


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City 2.0 – Towards a Social Silicon Valley

In 2007 Demos Helsinki joined an architectural practice NOW Architects to create a vision for the Metropolitan Helsinki area. The vision wan the second prize in the international ideas competition. Towards City 2.0 was a forerunner of user-led city development, visioning a city that is totally user driven. In other…


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