When analysing energy-relevant decisions, we have noticed that there are once-in-a-lifetime decisions (e.g. choosing the family home) that set the energy consumption, at a relatively fixed level, for years to come. When examining energy decisions further, the prime importance of gatekeepers emerges: they are professional and peer opinion leaders as well as retail organisations that influence consumers’ big energy choices.
Authors: Tuuli Kaskinen, Outi Kuittinen, Aleksi Neuvonen, Roope Mokka