The Naked Approach – Nordic perspective to gadget-free hyperconnected environments

What are the possibilities in using digitalization and Internet of Things to improve human capabilities and create a more resource smart world?

The Naked Approach is a significant strategic research project that investigates means to create an alternative, human-driven approach to operate in the digitalizing society. Design, technology and business solutions are innovated from human perspective and taking the Nordic values into account.

In the hyperconnected society there are more and more connections between people and things. This allows for new ways for people to participate and be capable – and to increase their wellbeing – within the limits of the planet. Demos Helsinki has published two scenarios of hyperconnected Nordic society, in which the biggest societal problems have been solved within new technologies and practises.

One important value creation approach is to increase the resource smartness of products. The new ways for value creation are an immense opportunity, but they can be utilized only when both founding conditions and opportunities to build platform ecosystems are taken care of in the ecosystem level. Demos Helsinki has published the briefing paper that describes the success factors of digital entrepreneurial ecosystem and the personalised report for companies’ value creation models.

Demos Helsinki collaborates in Naked Approach with VTT, Aalto University, Tampere University of Technology, University of Oulu, and University of Lapland.  The project is funded by Tekes and Technology Industries of Finland Centennial Foundation.


The vision of hyperconnected society requires new products, services and business models. The Naked approach -research group develops those together with partner companies in the project Towards Digital Paradise. Read more here. 

Check out an introduction video here.

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